Eloqua’s industry leading marketing automation solution can provide on-demand applications for any B2B company that needs to provide a flow of qualified leads to their direct or indirect sales force. The product can help companies execute, automate and measure effective marketing programs that drive revenue through more qualified leads.
The Eloqua Suite offers businesses a common marketing automation platform that bridges the sales and marketing divide. It integrates direct marketing, interactive/in-bound marketing, lead generation and CRM based automation to turn customer acquisition into a measurable process. This in turn improves marketing effectiveness and accelerates the sales cycle.
Poised Solutions’ consultants have extensive experience planning, managing and executing successful Eloqua implementation and integration projects, with consulting and programming services based on your organization's individual needs. We have a track record of helping our clients leverage the power of Eloqua to generate, engage and nurture leads from first contact until they turn into qualified business opportunities.
Poised Solutions consultants experience will provide you the opportunity to kick start your “in bound marketing” environment, and quickly begin to realize return on your Eloqua investment. Examples of services include:
- Setup, customize, test and deploy Eloqua to meet your precise marketing needs
- Define and Document “Best Practices”
- Website Integration which will enable your company to track and profile visitors, Hypersite / Microsite Development, Gated Forms Integration and Landing Page Design
- Integrate Eloqua with your CRM (such as Salesforce.com) to enable closed loop marketing
- Data related services such as defining Data Standards, Data Cleaning and Data De-duplication.
- By using Eloqua’s Web Services Application Programming Interface (API) we can develop standards-based integration with additional 3rd party systems.
- Develop and provide the ability to deploy advanced metrics such as:
- CMO dashboards, marketing contribution to revenue
- Lead source tracking/scoring and channel effectiveness
- Closed-loop campaign reporting
- Email and campaign reporting
- Website analytics



